Friday, October 10, 2008

Girls Go Tech Ad is an Insult to Males

There's a TV commercial that really gets under my skin. It bugs me to the limit of bother. You know the public service announcement with the cute, little precocious blonde girl sitting on the beach with her bumbling, brainless overweight father? I think they're building sand castles or something. Anyway, she looks up and asks

"Daddy, why is the sky blue?"
Dad, who obviously adores this smart allecky little imp beams
"I don't know, honey. Maybe nature wanted to match the lovely color of your eyes."
Awwww how sweet, the audience is thinking...father, daughter interaction.
To dad's surprise, the little brat says in a rude, sarcastic tone that drips of smugness..No, that's not right.... and then she launches into a scientific explanation about light rays and refraction. You think she's about to pull out a flow chart or flip on a projector to catch dad up on 20 years of science.
Astounded, Dad asks, where'd you learn that?
to which the pint sized urchin boasts "mom told me."

Why did she bother to ask him if she already knew the answer? To make a fool of him to other beach goers?

Cute, heh? Yeah, that's what the Girl Scouts wants you to think of their Girls Go Tech program promoting math and science for girls. I don't have a single problem in the world with trying to improve girls' scores in math and science, not one. The problem I have is their portrayal of boys and men as dumb, loserly types who need to get a clue. There are so many TV shows and commercials where the female is the smart one and the male has the intellect of a single celled organism.

While I'm not a feminist, (I've just never felt the need to be. I've always known I could do what I wanted to do regardless of my gender) it's fine with me if women want to be feminists. But, all you feminists out there, please don't feel like you have to put men down to accomplish your goals. All men aren't bad. They're not all cheating you out of higher paychecks, sleeping around on you, being offered better job positions, neglecting your emotions, etc. Men are not the enemy. (Well, some men are. But men in general are not.) I'm sick of the media and liberal organizations feeling the need to compete with boys. It's not a race or a competion. We can all co-exist.

If you don't know what I'm talking about, watch an hour of TV with my argument in mind. You'll see it. Okay, I've said enough.

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